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This wasn't disclosed by any of the Arcteryx's representatives to my side, but now I'm pretty sure that's the case.

So what was Arcteryx's real plan with the Proton line?Ī fter hours of research & back and forth talks with the Arcteryx Team, my take is that Proton was the Arcteryx's response to the advances in breathable active insulation and shell fabrics.

Actually, not only they had a strategy, to me (this part is subjective), they even achieved their desired results as well.

Short answer is yes, they did have a strategy. What they were really thinking? Did Arcteryx really mess up or did they instead have a greater strategy behind this? You can also see this in their Arc'teryx Naming Scheme Page here, for both Atom and Proton.

Some people even look at as if Arcteryx SHOT THEMSELVES IN THE FOOT since introducing two lines of products in the very same lane is rightfully considered counter productive - not to even mention the opportunity cost and the loss of extra time & resources. So why the hell would Arcteryx go the extra mile and release a completely new line instead of improving the already existing Atom line? I mean, before t he Proton line was introduced, Arcteryx already had a line of jackets meant specifically for high output activities: The Atom line. Haglofs V Series Mimic ( Men's - Women's)īlack Diamond First Light ( Men's - Women's)Īddressing to this confusion is necessary since the Proton line feels somehow "undecided" or "misplaced" to most of us. Mountain Equipment Kryos ( Men's - Women's) Mountain Equipment Lightline Echo ( Men's) The North Face Summit Down ( Men's - Women's) Mountain Hardwear Ghost Whisp/2 ( Men's - Women's)Īrc'teryx Norvan SL Ins. Patagonia AlpLight Down ( Men's - Women's) Patagonia Down Sweater ( Men's - Women's) REI Magma 850 Hoodie 2.0 ( Men's - Women's) Patagonia Jackson Glacier ( Men's - Women's) Outdoor Research Super Alpine ( Men's - Women's)Īrc'teryx Nuclei SV Parka ( Men's - Women's)īlack Diamond Access Down ( Men's - Women's) Patagonia Frozen Range ( Men's - Women's) Canada Goose Expedition ( Men's - Women's)